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Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity. ....
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Simon Data Report Reveals Divide Between Marketing Objectives and Data Infrastructure Study conducted by leading consulting group shows 90 percent of marketing decision makers report challenges delivering on priorities News provided by Share this article NEW YORK, May 5, 2021 /PRNewswire/ Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced the publication of When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure, a commissioned study conducted by Forrester Consulting that examines how marketers can optimize data to better meet their customers needs. Recognizing that most organizations face strategic hurdles as a result of ineffective data application, the study offers actionable insights for maximizing data usage. ....