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INM Rolls Out New Campaign to Promote its Weekend Titles
April 16, 2021
The campaign consists of a national TV advert, OOH, press and digital.
According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish life, Irish readers, writers, opinions and stories – something we’ve valued even more over the past year. It positions the Independent at the weekend as a way to aid a sense of escape through the discovery of the things that make life its most interesting. The campaign is illustration and animation based and features a main character exiting the week and escaping to the weekend, through the weekend offering from the Independent, then closes off with her back in her kitchen reading the papers with her family.”
IrelandDublinIrishLaura-thomasDarlene-reganLee-martinCliona-oreillyTrevor-nolanColin-hartSarah-walshSarah-lee-saundersBreffni-holahanThe Public House launch a new campaign for Independent News & Media
The Public House launch a new campaign for Independent News & Media
April 12, 2021
Media to support their weekend papers – Irish Independent on Saturday and Sunday
Independent. Launching this week, the campaign consists of a national TV advert, Out of
Home, Digital Out of Home, Press and Digital.
The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of
writing helps readers feel closer to Irish life, Irish readers, writers, opinions and stories –
something we’ve valued even more over the past year. It positions the Independent at the weekend as a way to aid a sense of escape through the discovery of the things that make life its most interesting.
BelfastUnited-kingdomIrelandLondonCity-ofIrishLaura-thomasDarlene-reganLee-martinCliona-oreillyTrevor-nolanColin-hart