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A British insurtech building what it calls an easier, more intuitive consumer insurance experience is setting down roots in Hartford, a venture the firm’s co-founder described as a natural next step as his team looks for new opportunities in the U.S.
“Symbolically, Hartford is seen as the home of U.S. insurance,” said Niall Barton, executive chairman of London-based Wrisk. “It’s seen as a very influential place, it’s a hub. So [setting up there] seemed logical.”