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Psychological Tricks Used by Shopping Sites and How to Avoid Them

As online sales have grown during the pandemic, retailers have learned to be more persuasive. Nike and Lululemon expertly use FOMO to sell products, according to an expert in consumer shopper behavior. ....

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50 Fashion, Beauty, and Lifestyle DTC Brands About to Take Off

Having a great product and building a community are still crucial to a DTC business. But startups this decade must follow a vastly different playbook. ....

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Nike and TIffany & Co. Collab Not Impressing Sneakerheads

The Nike, Tiffany collab comes as Tiffany tries to modernize its image and attract younger customers. So far, sneakerheads on Twitter are not that impressed. ....

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Who Is Thom Browne, the American Designer Who Took on Adidas and Won

Born in Allentown, Pennsylvania, Browne opened his first store in New York City in 2003 with five made-to-measure grey suits. ....

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2023 Is the Perfect Time to Start a Sneaker Collection

It's an ideal time to start a sneaker collection, with lots of drops scheduled for this year and brands like Nike upping their overall inventory. ....

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