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ADCOLOR Announces Nominees for 17th Annual ADCOLOR Awards

/PRNewswire/ ADCOLOR, the premier organization dedicated to celebrating and promoting diversity in the creative industries, today announced the nominees of. ....

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The Correct Approach For Manufacturers To Strategy Satisfaction Month (and All Yr Spherical) • MV TELEGRAPH

Procter & Gamble celebrates Pride with branded trikes and staff at the World Pride Parade on June 30, 2019 in New York City. ....

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Instagram Brings Together Creators and Creative Agencies to Empower Women-Owned Businesses With Reels

Instagram’s We Create program brought together a diverse set of creators and agency partners to help women-owned small businesses reach their goals through the power of creative collaboration. ....

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2022 Cheat Sheet: Commerce

Little Black Book, As the commerce sector adapts to consumers’ desires, LBB’s Natasha Patel spoke to experts on the sector to hear how it would fare in 2022 ....

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How TikTok's cleaning trend has brands cashing in

Credit:
TikTok
There are brands on TikTok that are more than happy to be featured in the dirtiest trend on the app, otherwise known as “cleaning TikTok.”
Cleaning is a surprisingly popular activity on TikTok, in fact. The videos follow a simple formula: A TikTok user presents a disgustingly grimy oven, countertop or bathtub, and then scrubs until they sparkle. They use the same catchy pop songs as a soundtrack to their deep clean that any teenager would use in a lip-syncing selfie or dance routine, which is the usual content associated with TikTok.
The cleaning TikTok videos have a familiar feel for anyone who has seen a late-night ShamWow or OxiClean infomercial. Billie Mays, the pitch man for some of these products, would fit right in on TikTok. And brands are seeing the shine on sales from the cleaning craze. ....

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