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Credit: TikTok There are brands on TikTok that are more than happy to be featured in the dirtiest trend on the app, otherwise known as “cleaning TikTok.” Cleaning is a surprisingly popular activity on TikTok, in fact. The videos follow a simple formula: A TikTok user presents a disgustingly grimy oven, countertop or bathtub, and then scrubs until they sparkle. They use the same catchy pop songs as a soundtrack to their deep clean that any teenager would use in a lip-syncing selfie or dance routine, which is the usual content associated with TikTok. The cleaning TikTok videos have a familiar feel for anyone who has seen a late-night ShamWow or OxiClean infomercial. Billie Mays, the pitch man for some of these products, would fit right in on TikTok. And brands are seeing the shine on sales from the cleaning craze.

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