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Op-Ed: How science is fighting Big Food's addiction tactics


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Robert Goldstein, a hedge fund manager in New York, was getting huge cravings for sweets when he came across a tropical plant called
Gymnema sylvestre that works a little like methadone for heroin addicts.
Compounds extracted from the woody vine keep the brain from getting overly excited for sugar by disabling the sweet receptors on the tongue. For an hour or so, brownies and doughnuts and Oreo cookies all taste like putty, which helped Goldstein control his cravings so well that he put the plant’s extract into little white pills, which he named Sweet Defeat. Said one review: “It’s like willpower in a bottle!” ....

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Mali sa novim direktorom EBRD-a: Zelena agenda prioritet saradnje

Mali sa novim direktorom EBRD-a: Zelena agenda prioritet saradnje
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Why you should never eat potato chips with Diet Coke, according to brain science


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Apr. 1, 2021
Everyone is familiar with the experiment carried out near the turn of the 19th century by Ivan Pavlov, the Russian physiologist. It’s become synonymous with conditioning, or an involuntary response to a stimulus. Pavlov fed dogs and measured their salivation. He repeated this time after time, and observed that the sounds that preceded the food distribution began themselves to cause the dogs to salivate. That happened even when the bell he rang wasn’t followed by food.
Nearly a hundred years later, the Canadian scientist Harvey Weingarten conducted a similar experiment. He used rats instead of dogs, but he also sounded a tone while feeding them. The results were similar: the rats associated the sound of the bell with food. But then Weingarten expanded the experiment: He gave the rats a meal when they weren’t hungry. The rats saw the food but ignored it completely. Until he rang the bell, that is. Now, Weingarten discovered, the rats, which had ....

Vancouver Island , British Columbia , United States , United Kingdom , Kevin Hall , Ivan Pavlov , Sandy Sasso , Frank Poole , Harvey Weingarten , Pieter Van Dokkum , David Sasso , Yale Medical School , Max Planck Institute For Metabolism Research , National Institute Of Diabetes , Yale University School Of Medicine , German Institute Of Nutrition , Physiology Research , Dana Small , Modern Diet , Yale University , Lyza Danger Gardner , Max Planck Institute , Metabolism Research , Ivan De Araujo , Yale Medical , New York Marathon ,