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Disney's Clean Room Brand Activations Grew 573% in 2023

Disney's Clean Room Brand Activations Grew 573% in 2023
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Dana Mcgraw , Robert Webster , Omnicom Media Group , Amazon Web Services , Google Cloud , Marketers Eye Transaction Data , World Without , Disney Portal , Ameet Shah ,

Disney Advertising Sales' Dana McGraw: Sharing data enhances its value

The VP of audience modeling and data science views success of data-driven products and practices as a measure of strong business partnerships and a culture steeped in empathy. ....

Dana Mcgraw , Disney Advertising Sales , Thor Olavsrud , Data Summit , Disney Advertising Sale ,

Disney invests in privacy-safe measurement with Horizon Media deal and new identity graph

Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future. ....

David Campanelli , Lisa Valentino , Dana Mcgraw , Walt Disney Company , Omnicom Group , Disney Advertising Sales , Horizon Media , Clean Room , Disney Select , Disney Audience Graph , Audience Graph , Disney Advertising , Trade Desk , Disney Platform Tech , Ata Amp Privacy , Data Protection , Clean Rooms , Future Of Media , Uture Of Tv , D Spend ,