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Disney's Clean Room Brand Activations Grew 573% in 2023

Disney's Clean Room Brand Activations Grew 573% in 2023
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Dana Mcgraw , Robert Webster , Omnicom Media Group , Amazon Web Services , Google Cloud , Marketers Eye Transaction Data , World Without , Disney Portal , Ameet Shah ,

Disney+ Ad Tier Growing as Ad Sales Head Rita Ferro Expands Purview – The Hollywood Reporter

Disney+ ad tier is growing as Disney's head of ad sales expands her purview to include international sales. ....

Las Vegas , Dana Mcgraw , Rita Ferro , Walt Disney Co , With The Walt Disney , Disney Select Audience , Jamie Power , Chelsea Theater ,

TVOT returns to the City by the Bay to debate and inform the future of television

San Francisco, CA (PRWEB) October 05, 2022 Leading TV, video and advertising experts to meet in-person in San Francisco to discuss how to shape the next ....

San Francisco Bay , United States , Alcatraz Island , San Francisco , Richard Washbourne , Tracy Swedlow , Jim Louderback , Keith Camoosa , Mantse Addy , John Gee , Juan Ponce , Radha Subramanyam , Mike Odonnell , Dana Mcgraw , Julian Franco , Michelle Munson , Scott Ehrlich , Tracey Sheehy , Andrea Zapata , Jim Keller , Shawn Makhijani , Brittany Bahlert , Madeleine Noland , Amar Braithwaite , D Benny Bennafield , Warner Bros ,

Disney Advertising Sales' Dana McGraw: Sharing data enhances its value

The VP of audience modeling and data science views success of data-driven products and practices as a measure of strong business partnerships and a culture steeped in empathy. ....

Dana Mcgraw , Disney Advertising Sales , Thor Olavsrud , Data Summit , Disney Advertising Sale ,

Disney invests in privacy-safe measurement with Horizon Media deal and new identity graph

Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future. ....

David Campanelli , Lisa Valentino , Dana Mcgraw , Walt Disney Company , Omnicom Group , Disney Advertising Sales , Horizon Media , Clean Room , Disney Select , Disney Audience Graph , Audience Graph , Disney Advertising , Trade Desk , Disney Platform Tech , Ata Amp Privacy , Data Protection , Clean Rooms , Future Of Media , Uture Of Tv , D Spend ,