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Disney s Clean Room Brand Activations Grew 573% in 2023

Disney s Clean Room Brand Activations Grew 573% in 2023
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Disney+ Ad Tier Growing as Ad Sales Head Rita Ferro Expands Purview – The Hollywood Reporter

Disney+ ad tier is growing as Disney's head of ad sales expands her purview to include international sales.

TVOT returns to the City by the Bay to debate and inform the future of television

San Francisco, CA (PRWEB) October 05, 2022 Leading TV, video and advertising experts to meet in-person in San Francisco to discuss how to shape the next

Disney Advertising Sales Dana McGraw: Sharing data enhances its value

The VP of audience modeling and data science views success of data-driven products and practices as a measure of strong business partnerships and a culture steeped in empathy.

Disney invests in privacy-safe measurement with Horizon Media deal and new identity graph

Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future.

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