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A pandemic surge in food delivery has made ghost kitchens and virtual eateries one of the only growt

A pandemic surge in food delivery has made ghost kitchens and virtual eateries one of the only growt
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How 1 casual dining chain is competing with fast casuals

How 1 casual dining chain is competing with fast casuals
After testing its new chicken brand at a Cincinnati festival, Buffalo Wings & Rings is rolling out the concept via ghost kitchens.
Provided
Buffalo Wings & Rings, a Cincinnati-based sports franchise, is taking a page from the playbooks of fast casuals and QSRs, which do far more off-site business than causal dining brands.
After testing its newly created chicken brand NBL CKN at a local festival in 2019, the 85-unit casual dining chain decided to launch the concept as a ghost kitchen operating at select BW&R locations.
We decided to do a digital concept to have more presence in the delivery space, Field Marketing Representative William Stone said in an interview with FastCasual. ....

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Ghost Kitchens and Delivery-Only Restaurants May Be Too Popular for Their Own Good

Ghost kitchens, which are also known as cloud or dark kitchens, allow restaurants to prepare food solely for delivery. This can be critical for businesses seeing strong demand as consumers appetite for food delivery grows. Third-party food delivery sales grew 138% in December, according to analytics firm Second Measure.
Start-ups like Kitchen United or Travis Kalanick s CloudKitchens house multiple restaurant brands within one location and tout their models as more efficient, lowering labor and rent costs for eateries.
Meanwhile, virtual restaurant brands are found only on third-party delivery apps, relying on those platforms for marketing rather than a physical storefront. Food from these brands is made either in a traditional restaurant kitchen or in a dark kitchen. For some struggling or failing restaurants, virtual brands have turned out to be lifesaver. ....

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