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With its regional blend of spices, this Coimbatore brand is competing with national players like MDH, Everest


With its regional blend of spices, this Coimbatore brand is competing with national players like MDH, Everest
After 45 years of inception, third-generation entrepreneur Vijay Prasad undertook a revamping exercise and relaunched Annapoorna Masalas with a new retail exposure across South India. Based out of Coimbatore, the brand clocked an annual turnover of Rs 35 crore in FY 2019-20.
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When we talk about Indian cuisine, the first thing that comes to our mind is the wide variety of spices and aromas, tempting our tastebuds. 
Coimbatore resident
Dr Damodarasamy Naidu, in 1975, was running a small chain of hotels when he decided to venture into the spices business, aimed at supplying local spice mixes to them. He established ....

Andhra Pradesh , Tamil Nadu , Annapoorna Masalas , Vijay Prasad , Damodarasamy Naidu , Food Science , Executive Director , Annapoorna Masala , ஆந்திரா பிரதேஷ் , தமிழ் நாடு , விஜய் பிரசாத் , உணவு அறிவியல் , நிர்வாகி இயக்குனர் , அன்னபூர்ணா மசாலா ,

A family-owned masala business in TN plans to hit markets in the South


A family-owned masala business in TN plans to hit markets in the South
February 12, 2021
Coimbatore’s Annapoorna Masalas builds products for local cuisines
Annapoorna Masalas and Spices, which started off as a small-time supplier of masalas and spices to city hotels in Coimbatore 45 years ago, is now planning to expand to all the Southern States in the next few months.
Vijay Prasad, a third-generation entrepreneur, has chalked out ambitious plans to go beyond Tamil Nadu, expanding to Karnataka, Kerala, Andhra Pradesh, Telangana by launching masalas for popular local cuisines.
He admits that that the masala and spices market is quite cluttered with several organised and unorganised players flooding the market with a variety of products. ....

Andhra Pradesh , Tamil Nadu , Annapoorna Masalas , Vijay Prasad , Andhra Koora Kaaram , Damodarasamy Naidu , Southern States , Andhra Koora Kaaram Powder , Executive Director , ஆந்திரா பிரதேஷ் , தமிழ் நாடு , விஜய் பிரசாத் , தெற்கு மாநிலங்களில் , நிர்வாகி இயக்குனர் ,