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What keeps the pain relief market buoyant in challenging times?
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Dabur enters pain relief spray market with Dabur Rheumatil Spray
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Dabur combines Ayurveda with no burn promise to take on Moov, Volini with pain relief spray Rheumatil
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We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extension and plans on rivaling existing players.
Dabur India recently entered the âpain relief sprayâ market with the launch of the spray format of its pain solution brand âRheumatilâ.
Rheumatilâs new extension joins brands like Moov (Reckitt), Volini (Sun Pharma), Fast Relief (Emami), Dr Ortho, Omnigel (Cipla), among others.
Till now, the brand has been available in tablet, gel and oil formats. The brand caters to ailments like arthritis, fibrositis, stiff neck, frozen shoulders, backaches, muscular sprains, etc.
Dabur India enters pain relief spray market with launch of âDabur Rheumatil Sprayâ
Dabur India enters pain relief spray market with launch of âDabur Rheumatil Sprayâ
10 May 2021 | News Priced at Rs. 130 for 40g/ 57 ml pack, Dabur Rheumatil Spray is available across all leading e-commerce platforms and through regular retail channels
Dabur India Ltd has announced its entry into the pain relief spray market with the launch of Ayurvedic ‘Dabur Rheumatil Spray’. Priced at Rs. 130 for 40g/ 57 ml pack, Dabur Rheumatil Spray is available across all leading e-commerce platforms and through regular retail channels.
Announcing the launch, which marks the extension of Dabur’s Ayurvedic Pain Relief brand Rheumatil into the spray category, Dr. Durga Prasad, Marketing Head-Ethicals, Dabur India Ltd, said, “Dabur Rheumatil Spray is a unique blend of time-tested Ayurvedic ingredients like turpentine, eucalyptus, peppermint, gandhapura and dalchini with oil
Dabur enters Pain Relief Spray market with Dabur Rheumatil Spray
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