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Dabur Breaks Ground for new Factory in Madhya Pradesh
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What keeps the pain relief market buoyant in challenging times?
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Dabur enters pain relief spray market with Dabur Rheumatil Spray
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Dabur India adspend up 69% YoY in Q4FY21
The companyâs expenses on advertising and promotion in India were up 25% for the entire fiscal year Delhi, May 10, 2021
Dabur India Limited in its annual filing said it spent Rs 116.87 crore on advertising and promotion in the fourth quarter ending March 31, up 69% from Rs 69.17 crore in the corresponding quarter of the previous year.
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However, the Q4 adspends were almost half of the third quarter ending December 31, 2020, which was festive and elections season. The company had spend Rs 229.33 crore in Q3FY21.
According to the standalone financial results, the company had spent Rs 643.5 crore on advertising and promotion during the entire financial year 2021, up 25% from Rs 514.26 crore in FY20.
Dabur India enters pain relief spray market with launch of âDabur Rheumatil Sprayâ
Dabur India enters pain relief spray market with launch of âDabur Rheumatil Sprayâ
10 May 2021 | News Priced at Rs. 130 for 40g/ 57 ml pack, Dabur Rheumatil Spray is available across all leading e-commerce platforms and through regular retail channels
Dabur India Ltd has announced its entry into the pain relief spray market with the launch of Ayurvedic ‘Dabur Rheumatil Spray’. Priced at Rs. 130 for 40g/ 57 ml pack, Dabur Rheumatil Spray is available across all leading e-commerce platforms and through regular retail channels.
Announcing the launch, which marks the extension of Dabur’s Ayurvedic Pain Relief brand Rheumatil into the spray category, Dr. Durga Prasad, Marketing Head-Ethicals, Dabur India Ltd, said, “Dabur Rheumatil Spray is a unique blend of time-tested Ayurvedic ingredients like turpentine, eucalyptus, peppermint, gandhapura and dalchini with oil