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Focus East: How FMCG brands are sharpening their regional marketing strategies

When it comes to market focus for brands and marketers, the North, West and South markets have always had a dominant share. ....

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Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season: Best Media Info

Best Media Info: The various advantages that brands claim to have gained during IPL 2023 are quicker outreach, higher return on investment (ROI), improved co-television viewership, and heightened brand recognition, am| Television News ....

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In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going?: Best Media Info

Best Media Info: To keep the boat of advertising afloat in the current times with data taking over, industry players look at striking the right balance between ‘art’ and ‘science’ to remain relevant yet ignite| In-depth News ....

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TV Brand Fest 2021: GEC space remains unchallenged in building mass reach, say marketers

On day three of the TV Brand Fest 2021, media and marketing heads of prominent organisations discussed the merits and challenges of fiction and nonfiction content as a vehicle for brand messaging. The five-day event being organised by Indiantelevision.com is co-powered by Star India. ....

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