D2C greengrocer Fraazo raises $50 million from WestBridge, others Mumbai: Fraazo, a direct-to-consumer (D2C) brand in the fresh vegetables and fruits category, has raised $50 million in a funding round led by WestBridge Capital, in a sign of increased competition in the space. Existing investors Sixth Sense Ventures, Equanimity Investments, Apar Group participated in the
This major push into the fast-growing direct-to-consumer space would entail Zomato building its own supply chain to directly source branded products and manage stock, multiple people aware of the plans told ET. It would deliver these through Blinkit.
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