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Top News In D Spend Today - Breaking & Trending Today

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands | Analysis

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter. ....

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Meta says ad spend has 'softened' amid Israel-Hamas war | Data

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
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'That Bird Is Dead' – How A Year Of Elon Musk Tanked Twitter's Ad Business

On the first anniversary of its acquisition, the social platform formerly known as Twitter is a revenue-troubled and misinformation-riddled shell of its former self. ....

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Podcasting Spend Is Down. What Will It Take For CMOs To Take The Channel Seriously?

Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously? ....

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AI Political Targeting Comes To The Trade Desk As 2024 Political Ad Spend Due To Hit $10bn

New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV. ....

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