A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.
D-EDGE Hospitality Solutions, a leading hospitality technology provider, announced that it has acquired Equaero - a recognised digital marketing agency also renowned for its technology. Based in Paris. Equaero is a multi-award winner and Google Premier Partner. Its expertise encompasses digital advertising techniques such as Search, Display, and social ads as well as Search Engine Optimisation (SEO). It is also one of the few agencies of its kind to have developed an in-house state-of-the-art technology platform for campaign tracking and reporting, and tightened integration with key players in the Digital Media industry such as Google, Bing, Yahoo Japan etc.