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bangkok airways says yes because hospitality is the brand. all in one full service. that is given as a package to our passengers. when they return they go back to their country, they talk about us and they recommend our airline. reporter: another reason rashen airlines get pretty high customer rate sgz new aircraft. one third of all new airplanes flying in 2011 are headed for this region. what you ve seen in asia pacific is dynamic growth. there hasn t been a huge amount of growth over the last decade in north america. it s almost rearranging the furniture. as a consequence there hasn t been the money for investing in planes and services. this is say hong kong-based airline that doesn t charge extra for checked bags, food or movies. we are as efficient as we can be and productive as we can be