bangkok airways says yes because hospitality is the brand. >> all in one full service. that is given as a package to our passengers. when they return they go back to their country, they talk about us and they recommend our airline. >> reporter: another reason rashen airlines get pretty high customer rate sgz new aircraft. one--third of all new airplanes flying in 2011 are headed for this region. >> what you've seen in asia pacific is dynamic growth. there hasn't been a huge amount of growth over the last decade in north america. it's almost rearranging the furniture. as a consequence there hasn't been the money for investing in planes and services. >> this is say hong kong-based airline that doesn't charge extra for checked bags, food or movies. >> we are as efficient as we can be and productive as we can be