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Transcripts For CNNW The 20240705

[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of those w

Transcripts For CNNW The 20240705

[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it s excxciting thatt the vovoice has fofound, the brand d is built that s v very valuabable. at the very end of entertaining, martha a asked if i i d do a second book on weddings. of course, i said, y yes. the book, weddinings, comes s , whwhich is a r really beauautl book.. now thisis, this is s wedding. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consu

Transcripts For CNNW The 20240705

wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the brand is built, that is very valuable. . > at the e end of entertaini marthaha hasas t to do a s seco on wededdings and d of couourse saidid yeses. the book weddings comes out which is a dutiful book. this is weddings. could you do a wedding for me? what would it entail? you would consult with me. i do not cater anymore. nobody has ever written a bobook a about weddidings. eveverything a ab

Transcripts For MSNBCW The Last Word With Lawrence ODonnell 20170708 05:00:00

Main event is now over. So that does it for us from hamburg tonight. Rachel will be back on monday, and i will see you again next friday live from iraq where we will take you to the front lines for the final push to drive isis out of the city of mosul. Now its time for the last good evening, richard. Thank you for all that reporting. But you go, i do want to ask you given everything, do you think putin got what he wanted out of President Trump today . I think he absolutely got what he wanted. I think he came in with this intention to have a long meeting. I think he wanted to overwhelm the president , presenting him lots of options, lots of things they could discuss, put some meat on the table for them to start digging right into it and hoping this will lead to more discussions, more followon, and a tighter relationship. Interesting. Richard engel, thank you very much. Absolutely. I am ari melber live in new york for lawrence odonnell. Now for months, people have been watching to see if

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