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2021 could be a thin year for new games | This Week in Business

2021 could be a thin year for new games | This Week in Business
gamesindustry.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gamesindustry.biz Daily Mail and Mail on Sunday newspapers.

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"If you're still marketing to white cis males, you're alienating more than half your players"

Women don t sell video games.
That s one of the attitudes allegedly expressed by Ubisoft s marketing department and management on 2018 s Assassin s Creed Odyssey, mandating the game needed a playable male as an alternative to Kassandra.
But Kulpreet Virdi, founder of the fan movement Assassin s Creed Sisterhood, is urging games firms to move beyond this outdated perception and she believes the way new releases are promoted is crucial.
It s a really backwards way of thinking, she says. When you market your game to men, you re ultimately ostracising 50% of your playerbase. There s a misconception that women just play cutesy games like Stardew Valley, The Sims, Animal Crossing. That just needs to go away. The playerbase has changed. ....

Shao Jun , Jennifer Hale , Kulpreet Virdi , Syndicate Evie Frye , Creed Odyssey , Creed Sisterhood , Stardew Valley , Horizon Zero Dawn , Tomb Raider , Sisterhood Speaks , Creed Valhalla , Playstation Vita , Creed Chronicles , Even Origin Aya , Evie Frye , Mass Effect , Legendary Edition , ஷா ஜூன் , ஜெனிபர் ஹேல் , குல்பிரீத் வீர்தி , கூட்டமைப்பு ஈவீ வறுக்கவும் , மதம் ஒடிஸி , மதம் சகோதரி , அடிவானம் பூஜ்யம் விடியல் , கல்லறை ரைடர் , சகோதரி பேசுகிறது ,

"If you're still marketing to white cis males, you're alienating more than half your players"

"If you're still marketing to white cis males, you're alienating more than half your players"
gamesindustry.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gamesindustry.biz Daily Mail and Mail on Sunday newspapers.

Shao Jun , Jennifer Hale , Kulpreet Virdi , Syndicate Evie Frye , Creed Odyssey , Creed Sisterhood , Stardew Valley , Horizon Zero Dawn , Tomb Raider , Sisterhood Speaks , Creed Valhalla , Playstation Vita , Creed Chronicles , Even Origin Aya , Evie Frye , Mass Effect , Legendary Edition , ஷா ஜூன் , ஜெனிபர் ஹேல் , குல்பிரீத் வீர்தி , கூட்டமைப்பு ஈவீ வறுக்கவும் , மதம் ஒடிஸி , மதம் சகோதரி , அடிவானம் பூஜ்யம் விடியல் , கல்லறை ரைடர் , சகோதரி பேசுகிறது ,