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SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal


SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal

SEGA of America and JAKKS Pacific today announced that the two companies have renewed their Sonic the Hedgehog toy partnership for both the Classic and Modern versions of the Sonic the Hedgehog Collection. That s kind of a stuffy way to say that JAKKS Pacific will continue to make Sonic the Hedgehog action figures, playsets, vehicles, plush, and other collectibles for the foreseeable future after initially being introduced in 2019. The company will design, manufacture, market, and sell Sonic the Hedgehog toys worldwide beginning next year.
Our line of Sonic the Hedgehog products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale, said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, as part of the announcement. Our Sonic figures, playsets and plush have seen consistent sales growth since ou ....

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Gamasutra - Press Releases- JAKKS PACIFIC AND SEGA OF AMERICA EXPAND GLOBAL TOY PARTNERSHIP FOR SONIC THE HEDGEHOG MERCHANDISE


 
[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Santa Monica, CA
April 20 2021 (BUSINESS WIRE) - JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a renewal with SEGA of America, Inc. for the Classic and Modern versions of the Sonic the Hedgehog Collection, maintaining JAKKS as one of the franchise’s global partners. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide commencing in 2022. This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.
The JAKKS line of Sonic the Hedgehog merchandise seen unprecedented success since its introduction in 2019 with product launches spanning big box retailers in-store and online. The four-inch figures replicating Modern and Classic versions of Sonic were an immediate hit with fans of all ages that were looking for ....

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Sega of America Teams up with Jakks Pacific & Disguise an Official Global Toy and Costume Partner for Sonic The Hedgehog 2 Movie


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Sega of America Teams up with Jakks Pacific & Disguise an Official Global Toy and Costume Partner for Sonic The Hedgehog 2 Movie
Feb 18th 2021
Santa Monica, Calif., – February 17, 2021 – (BUSINESS WIRE) - JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc. for Paramount Pictures feature film, Sonic the Hedgehog 2. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film, set for release in 2022. The agreement between JAKKS and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from Sonic the Hedgehog 2. ....

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JAKKS Pacific extends SEGA deal for Sonic the Hedgehog 2 movie toys and dress up – Licensing.biz


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JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022.
The agreement between JAKKS and SEGA of America will include the rights to produce new action figures, play-sets, vehicles, plush toys, and other collectables. Meanwhile, the toy maker’s costume division, Disguise, will be designing and manufacturing costumes and accessories inspired by the sequel film.
The new line of merchandise is an extension of the multi-year, global toy licensing deal forged between SEGA of America and JAKKS Pacific back in 2019, which featured top-selling collectables based on the Sonic the Hedgehog film released last year. ....

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