Betterleave, a pioneering platform that partners with organizations to improve access, experience, and outcomes, while lowering the total cost of bereavement care, today announced it has raised $2.4 million in funding. The round was led by Chingona Ventures, with participation from Bread and Butter Ventures, Vitalize VC, Wisdom Ventures Fund, Coyote Ventures and AARP. Betterleave brings a differentiated, integrated approach to grief and mental health, by offering a comprehensive digital a.
Several years ago, I was chatting with a friend who'd become an investor about an idea I had for a startup. "That sounds like a solid lifestyle startup," they replied, "but most investors I know are only looking for billion-dollar companies." The fundamentals of venture capital explain why investors are on a perpetual unicorn hunt, but "even markets with a seemingly dominant player can support multiple winners," writes Rebecca Szkutak.