In 2023, waterpark owners and operators saw a more competitive market as attendance levels remained similar to 2022 while ticket pricing growth was more subdued. This occurred due to increased competition from a variety of additional attractions and entertainment venues in the post-pandemic economy. In 2023, 16 indoor waterpark openings and expansions added 480,000 square feet of indoor waterpark space while twelve new outdoor waterparks opened. New growth is forecasted for indoor and outdoor waterparks in 2024 as several large-scale projects will open that will alter the waterpark landscape. These projects will continue to encourage existing properties to innovate and update to keep market share. The planned merger of Cedar Fair and Six Flags will create the largest owner-operator of outdoor waterparks in North America.
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In 2022, waterpark owners and operators breathed a sigh of relief as the industry shifted back to normal in the wake of two years of uncertainty. With the pandemic a rearview concern in 2022, most waterparks continued their recovery to see attendance improve. This robust performance paved the way for new growth in all segments of the industry. Several large-scale projects planned for 2023 and beyond will alter the waterpark landscape at both indoor and outdoor waterparks. These projects will continue to encourage existing properties to innovate and update to keep market share.
Smoky Mountain Resorts, a family-owned business known for its portfolio of three unique family-friendly hotels – the Creekstone Inn, Country Cascades Waterpark Resort, and The Resort at Governor s Crossing – is dedicated to delivering a high level of excellence even amid labor challenges and rising costs. With fewer hands on deck and a need for greater accountability among all staff members, management sought potential technology partners capable of offering greater control and oversight over daily operations. This included a complete upgrade of its employee communications and workflow tools to promote a mobile-first operations strategy. What they discovered was PurpleCloud Technologies, a service optimization platform designed to increase productivity and decreased labor costs, especially in the housekeeping department, one of the largest cost centers in hotels.
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