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Indian Smartphone Market Witnesses 4% Dip in 2020, Q4 Shipment Up 19%: Counterpoint Research


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Indian Smartphone Market Witnesses 4% Dip in 2020, Q4 Shipment Up 19%: Counterpoint Research
The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year, Counterpoint Research said.
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India s smartphone shipments declined by a modest 4 percent to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said. The smartphone market grew 19 percent year-on-year in the December 2020 quarter, as the festive season offers got extended due to Diwali falling on November 14, when compared to the year-ago period. ....

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India's Smartphone Market Shrank 4% To 150 Million Units In 2020, Says Counterpoint Research


India’s smartphone market shrank 4% to 150 million units in 2020, says Counterpoint Research
There is however a silver lining as Q4FY20 shipments leaped by 19%
PTI
Representative Image (Photo by Gian Cescon on Unsplash)
India s smartphone shipments declined by a modest 4 percent to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said.
The smartphone market grew 19 percent year-on-year (YoY) in the December 2020 quarter, as the festive season offers got extended due to Diwali falling on November 14, when compared to the year-ago period.
The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year, it said. ....

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Smartphone sector to see double-digit growth in 2021 as people embrace WFH


Smartphone sector to see double-digit growth in 2021 as people embrace WFH
2021 promises to bring back double-digit growth for the smartphone industry as people embrace hybrid work models, binge on web series and continue the pursuit for the perfect selfie on their six-inch screens
PTI | December 24, 2020 | Updated 13:26 IST
Xiaomi India Managing Director Manu Jain said the first half of 2020 had multiple challenges like supply constraints, production restrictions and difficulties with on-time delivery that further amplified demand
When the pandemic forced people to stay indoors, smartphones became their window to the world, helping them stay connected with friends, Work From Home (WFH) and even learn new recipes. And 2021 promises to bring back double-digit growth for the smartphone industry as people embrace hybrid work models, binge on web series and continue the pursuit for the perfect selfie on their six-inch screens. ....

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