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According to Boats Group, Newcomers Are The Largest Segment Submitting Leads


According to Boats Group, Newcomers Are The Largest Segment Submitting Leads
Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights
- Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on a Boats Group portal resulted in a boat sale
- Of the total purchases made by people that submitted a lead on a Boats Group site, 36% were new boats
- People with no prior evidence of boat ownership made up 56% of Boats Group s users submitting leads ....

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