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Click&Boat Accelerates Global Growth

Click&Boat Accelerates Global Growth
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According to Boats Group, Newcomers Are The Largest Segment Submitting Leads


According to Boats Group, Newcomers Are The Largest Segment Submitting Leads
Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights
- Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on a Boats Group portal resulted in a boat sale
- Of the total purchases made by people that submitted a lead on a Boats Group site, 36% were new boats
- People with no prior evidence of boat ownership made up 56% of Boats Group s users submitting leads ....

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Quick Hits: January 20, 2021


Quick Hits: January 20, 2021
Author:
Jan 20, 2021
The marine products under the ShoreMaster brand, which merged with HydroHoist in 2019 and acquired Neptune Boat Lifts late last year, have rebranded under the name Waterfront Brands. “Waterfront Brands’ vertical operational platform has been designed for growth. This will enable expansion into new markets, as well as provide further support and opportunities for our existing dealers, marine contractors and marinas,” Waterfront Brands CEO Don Hurley
BoatsandOutboards.co.uk and
Boatshop24co.uk are based in England, and
Boatshop24.com is a German-language site. “England and Germany are major boating nations and represent important markets in the global leisure marine industry,” Boats Group CEO Sam Fulton said in a statement. “Acquiring Friday Media Group’s leading online boating marketplaces was an attractive opportunity for us to widen our reach.” ....

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Boats Group Acquires Boats and Outboards Marketplace and the Boatshop24 Marketplaces


Boats Group Acquires Boats and Outboards Marketplace and the Boatshop24 Marketplaces
The purchase of leading UK and German boating marketplaces furthers Boats Group s plan for international growth
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MIAMI, Jan. 19, 2021 /PRNewswire/ Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world (
Boatshop24.co.uk, as well as the popular sister site in Germany,
Boatshop24.com, from Friday Media Group. Adding the three portals to their growing portfolio of international sales platforms strengthens Boats Group with increased consumer engagement throughout Europe and reinforces the company s focus on expanding its global footprint. ....

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