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Any campaign is a complete team effort. This one, too, was a jointly executed idea between our brand team and creative partner, The Womb. We both mutually agreed to take this route.
Is there any reason why Sebamed specifically took a dig at HUL and not other FMCG majors?
We have also used Wipro’s Santoor as a comparison. We chose brands such as Lux, Santoor and Dove in particular since these are market-leaders in the beauty bar segment. We did not intend to single out or disparage anyone, which is now also proven by the court. Our attempt was to have scientific dissemination of knowledge about the criticality of the pH value of soaps in skincare. ....