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With so much at stake, company leaders who are unprepared to speak with the media risk making the situation worse by sharing inaccurate or incomplete information.

Eric brownSalim gheewallaJoe garberRoger figueiredoNat lennoxJawaher al khuzaeiCamille weleschukToby wongLisa kalkesLayla kashaCade collisterRachel kuleRob forresterAlice ferreiraForbes communications councilBe honest to maintain