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15 Steps To Take When Your Messaging Doesn't Land Well With Customers

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Thankfully, like most things in business, marketing mistakes create a great opportunity to learn and adjust for future success.

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With so much at stake, company leaders who are unprepared to speak with the media risk making the situation worse by sharing inaccurate or incomplete information.

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Performance marketing should take advantage of measurement tools early on and focus on those channels that are driving conversion faster.