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MarTech Playbook launched at MMA Impact India event highlights that only 15% of the organisations were at a mature level 4 stage, which represents a ‘connected’ organisation with clearly identified goals, roles and responsibilities, and governance protocols to achieve improved customer engagement ....
Editor s note: This story is part of a series written by the University of Georgia called Georgia Groundbreakers that celebrates innovative and visionary faculty, students, alumni and leaders throughout the history of UGA and their enduring impact on the state, the nation and the world. Maxine Clark’s superpower isn’t giving figurative life to teddy bears. It’s her curiosity. “I always wanted to know how things work,” she said. “I was always asking why, and I think that’s what entrepreneurs do. They’re trying to find a solution to a problem.” Clark’s sense of curiosity led her on a journey from working an early job at a department store company to founding Build-A-Bear Workshop to redeveloping a dilapidated hospital in St. Louis into a collaborative, mixed-use development that includes living spaces and provides office space, along with shared services and other resources, for nonprofits, foundations and community support organizations. ....