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The key takeaways of the program include enhancing leadership capabilities for customer-centric marketing innovation, building data strategies integrated with advanced analytics, improving decision-making and problem-solving with strategic thinking acumen, leveraging digital technologies for marketing transformation, and driving cross-functional strategic initiatives for sustainable brand growth. ....
In today s swiftly changing business landscape, the demand for highly skilled professionals in Chief Marketing Officer (CMO) roles has never been greater. Whether you re a seasoned marketing manager looking to elevate your leadership and strategic marketing abilities or an emerging marketing leader eager to unlock your potential, Emiretus offers specialized programs designed to cater to your unique journey toward becoming a successful CMO. ....
Forrester CMO on the new digital marketer The research firm’s marketing chief defines the post-pandemic marketer and explains why sales, marketing and product alignment is so powerful Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or not. “A lot of our research shows you can t stand on the sidelines,” Forrester CMO, Shirley Macbeth told CMO. Forrester has been building up its research in this area to help brands navigate what can be quite complex, risky territory. Macbeth advises using a form of checklist to help define who a brand wants to be and let that guide marketing responses. ....