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Are you a numbers person? If not, you’re not alone. Many people are drawn to the hospitality industry because they’re great with people, not numbers. That’s a good thing when it comes to hosting guests, but today it’s increasingly difficult to avoid data analytics no matter where you work on property. Fortunately, there are numerous hotel software tools available that make data more accessible and do a lot of heavy lifting for you. Here we explore the role of data analytics in the hotel industry, explain key terms, tools, and metrics, and show you ways to leverage data to improve performance across your property.

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