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To be competitive in the hospitality industry today, hotels must provide much more than a room, they must provide an experience. The guest experience is the driver that attracts travelers to book a property, creates lasting memories during their stay, and convinces them to come back.
Are you a numbers person? If not, you’re not alone. Many people are drawn to the hospitality industry because they’re great with people, not numbers. That’s a good thing when it comes to hosting guests, but today it’s increasingly difficult to avoid data analytics no matter where you work on property. Fortunately, there are numerous hotel software tools available that make data more accessible and do a lot of heavy lifting for you. Here we explore the role of data analytics in the hotel industry, explain key terms, tools, and metrics, and show you ways to leverage data to improve performance across your property.
“Economic fallout from the pandemic has created a widening gap between the high expectations of guests and the economic realities of hotels,” the Cloudbeds team observes in the newly released book, More Reservations, Happier Guests. “Automation has the potential to fill that gap. The question is, how can hotels leverage automation to enhance the guest experience rather than detract from it?”
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