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The universal truth of clichés in advertising
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Our guest author cautions against “clichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worst”.
French poet Gérard de Nerval said, “The first man who compared a woman to a rose was a poet. The second, an imbecile.”
Red roses are such a cliché.
Recently, Bloom & Wild, a D2C flower brand, flipped that and made a radical decision not to sell any red roses on Valentine’s Day. That decision gave them their most successful Valentine’s Day.
A large part of the advertising world is a cacophony of clichés. You look at an ad and feel déjà vu: Cars driving through highways and sunsets, happy family on a beach vacation, co-workers fist-bumping each other… Either the message conveyed is the same, or the setting is similar and you think you have seen it before. ....

Blinding Glimpses , Cliches In Advertising , Aditya Kilpady , Gerard De Nerval , கண்மூடித்தனமாக பார்வைகள் ,