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The universal truth of clichés in advertising

The universal truth of clichÃ©s in advertising
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Our guest author cautions against âclichÃ©s rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worstâ.
French poet GÃ©rard de Nerval said, âThe first man who compared a woman to a rose was a poet. The second, an imbecile.â
Red roses are such a clichÃ©.
Recently, Bloom & Wild, a D2C flower brand, flipped that and made a radical decision not to sell any red roses on Valentineâs Day. That decision gave them their most successful Valentineâs Day.
A large part of the advertising world is a cacophony of clichÃ©s. You look at an ad and feel dÃ©jÃ vu: Cars driving through highways and sunsets, happy family on a beach vacation, co-workers fist-bumping each otherâ¦ Either the message conveyed is the same, or the setting is similar and you think you have seen it before. ....

Blinding Glimpses , Cliches In Advertising , Aditya Kilpady , Gerard De Nerval , கண்மூடித்தனமாக பார்வைகள் ,