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); //]]>// > By Jack M. Germain Online shoppers face myriad basic obstacles, including not being able to complete a purchase transaction. A survey by customer engagement firm goMoxie shows that consumers struggle to complete basic tasks on retail websites. Most are more likely to abandon the experience or switch to a competitor rather than seek assistance. The research, based on 1,063 adult consumers across all ages, genders, and regions in the United States, is especially concerning given the challenges many retailers already face as a result of the COVID-19 pandemic. According to eMarketer, e-commerce sales will climb by 18 percent in 2020 to reach $709.78 billion. That represents 14.5 percent of total U.S. retail sales. ....
); //]]>// > By Jack M. Germain Online shoppers face myriad basic obstacles, including not being able to complete a purchase transaction. A survey by customer engagement firm goMoxie shows that consumers struggle to complete basic tasks on retail websites. Most are more likely to abandon the experience or switch to a competitor rather than seek assistance. The research, based on 1,063 adult consumers across all ages, genders, and regions in the United States, is especially concerning given the challenges many retailers already face as a result of the COVID-19 pandemic. According to eMarketer, e-commerce sales will climb by 18 percent in 2020 to reach $709.78 billion. That represents 14.5 percent of total U.S. retail sales. ....