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Identifying a fad vs a trend is essential WGSN on TikTok-based beauty NPD

The trend forecasting company WGSN has launched a new TikTok analytics tool in response to confusion over what’s trending vs a trend, which has made it increasingly hard for beauty brands to know which new products to develop…

WGSN Launches TikTok Trend Analysis Tool for Beauty and Fashion Brands

WGSN's new TikTok Analysis tool aims to identify a beauty or fashion trend's origin, its trajectory and how brands can best leverage its virality.

Senior Cat Loses Fight Against Sleep While Watching TV in Adorable Video

"I ve had Ella since 2019. I adopted her when she was 10 and noticed her fascination with the TV about a month into adopting her," her owner told Newsweek.

How can fashion retailers tap into beauty successfully?

Farfetch launched beauty in April 2022, stocking more than 100 brands, including Charlotte Tilbury, Gucci Beauty and La Mer across makeup, fragrance and

Beauty buzzwords to add to your skincare vocabulary

Beauty buzzwords to add to your skincare vocabulary
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