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Identifying a fad vs a trend is essential WGSN on TikTok-based beauty NPD
The trend forecasting company WGSN has launched a new TikTok analytics tool in response to confusion over what’s trending vs a trend, which has made it increasingly hard for beauty brands to know which new products to develop…
Clare varga
Mirela dufrayer
Carla buzasi
Broccoli freckles
Top trend
Market trends
Eauty tech and digital
Inancial focus
Skin care
Hair care
Olour cosmetics
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