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Test is best: how to maximise creativity in performance marketing


Test is best: how to maximise creativity in performance marketing
Creative has never been more important. Despite the claims of Mark Read from WPP that too much time is spent on targeting and not enough on creative, four performance marketing experts begged to differ.
“Creative is really at the heart of everything that we’re doing,” said Emilie Mouquot, customer and growth director at notonthehighstreet.com. 
“Brands think loads about creative,” added Claire Stacey, head of marketing at Autoglass, “but it might not be creativity for creativity’s sake and it might not necessarily always appear in the format that everybody s expecting.” ....

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New head of sales appointed at Podcast Radio


New head of sales appointed at Podcast Radio
Podcast Radio has appointed Claire Stacey as its Head of Sales, responsible for advertising, sponsorship and branded content.
Claire previously worked at Jazz FM, First Radio Sales, Kantar, Radiocentre and now joins the Podcast Radio team from Boomerang Media.
Gerry Edwards, CEO of Podcast Radio, says: “We’re pleased to welcome Claire to our team. We’re already monetising the station through our international content partnerships and we’re now ready to start offering advertising and sponsorship opportunities both on our digital radio broadcasts and online streaming.”
Claire Stacey says: “Podcast Radio represents a fantastic way for brands to be associated with high quality podcast content. The station has built a growing audience over the last year and now is the time to offer this to advertisers and sponsors. ....

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