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James Cridland s International Radio Trends: Podcasts on your radio; radio in your Deezer; listeners on the air
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Podcast Radio starts advertising on cinema screens
A deal between Podcast Radio and Digital Cinema Media will see Podcast Radio advertised in Cineworld, Curzon, Odeon, Picturehouse and Vue cinemas around the UK.
The 30-second black and white animated ad highlights the large choice of podcasts available and how Podcast Radio can help people choose the best.
Over a percussive backing track, a voiceover says: “Two million podcasts, 52 million episodes, one radio station. Discover the world’s best podcasts. Podcast Radio.”
Among the voices of podcasters featured in the ad is Hollywood star Alan Alda as his Clear + Vivid podcast series is scheduled on the station.