Truly Hard Seltzer is launching an array of fruit punch flavors in time for summer.
Truly s Punch Hard Seltzer variety pack will include fruit punch, berry punch, tropical punch and citrus punch hard seltzers, available nationwide starting May 10, according to a statement from the brand.
With the new flavor palette, the brand hopes to reach new clientele, according to Don Lane, vice president of Truly, noting in a news release that punch is approachable as a bold-yet-familiar flavor. As we were developing punch, it tested even higher with consumers than our recent first-to-market lemonade and iced tea hard seltzers, so we knew we had a winner that would be perfect for summer, Lane told USA TODAY.
Biggest flavor yet : Truly Hard Seltzer launches punch variety pack in time for summer
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