Truly Hard Seltzer is launching an array of fruit punch flavors in time for summer.
Truly's Punch Hard Seltzer variety pack will include fruit punch, berry punch, tropical punch and citrus punch hard seltzers, available nationwide starting May 10, according to a statement from the brand.
With the new flavor palette, the brand hopes to reach new clientele, according to Don Lane, vice president of Truly, noting in a news release that punch is "approachable" as a "bold-yet-familiar flavor."
"As we were developing punch, it tested even higher with consumers than our recent first-to-market lemonade and iced tea hard seltzers, so we knew we had a winner that would be perfect for summer," Lane told USA TODAY.