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Share: Kaitlyn Bristowe is combating FOBO (fear of body odour) using Schmidt s Natural Deodorant TORONTO, March 17, 2021 /CNW/ - Schmidt s has teamed up with Kaitlyn Bristowe, former The Bachelorette and Dancing with the Stars contestant to launch FOBO a new campaign to help combat FOBO, or the Fear Of Body Odour, by encouraging consumers to make the switch to Schmidt s natural deodorant for 24-hour odour protection.  FOBO is a real anxiety for many people. In fact, a 2021 survey found that 79% of people ages 18-35 report feeling anxious about their body odour on a day-to-day basis. The same study revealed that 60% of people won t even leave their home if they know they have bad B.O. Although consumers are increasingly interested in natural deodorants, 69% of them only buy traditional deodorants because they have no doubts that they work.

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