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Kaitlyn Bristowe is combating FOBO (fear of body odour) using Schmidt's Natural Deodorant
TORONTO, March 17, 2021 /CNW/ - Schmidt's has teamed up with Kaitlyn Bristowe, former The Bachelorette and Dancing with the Stars contestant to launch "FOBO" a new campaign to help combat FOBO, or the Fear Of Body Odour, by encouraging consumers to make the switch to Schmidt's natural deodorant for 24-hour odour protection.
FOBO is a real anxiety for many people. In fact, a 2021 survey* found that 79% of people ages 18-35 report feeling anxious about their body odour on a day-to-day basis. The same study revealed that 60% of people won't even leave their home if they know they have bad B.O. Although consumers are increasingly interested in natural deodorants, 69% of them only buy traditional deodorants because they have no doubts that they work.