From smokey eyes to neon glitter eyeshadow, everyday makeup looks have taken a turn with room for creativity. Much of Gen Z has grown up watching celebrities and influencers on social media posting about makeup styles, skills and hacks.
For some Penn State students, this exposure to the beauty world has led them to branch out into new styles of makeup.
Anna Souren started getting into makeup by using it as a form of art and expression. She played around with colorful eye looks â gaining inspiration from YouTube makeup artists.
âI was really big on Nikkie Tutorials and Manny MUA â especially Nikkie s really elaborate eye looks,â Souren (sophomore-art education) said. âI would watch a ton of videos about how to get perfect foundation and how to do eyeliner and learn all the different things.â