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NRL launches new creative platform and first work with Emotive

NRL launches new creative platform and first work with Emotive
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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See Delta Goodrem Like Never Before in Bold Campaign for Revlon

Little Black Book, Delta Goodrem will be Revlon’s first Australian Brand Ambassador, joining a global cast of incredible women living life on their own terms in campaign from Emotive ....

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Skincare influencer tells all in Cetaphil's new 'Hype-Free Skincare' campaign via Emotive – Campaign Brief

April 29 2021, 9:54 am | BY Ricki Green | 2 Comments
Following a competitive pitch, Galderma Australia, one of the world’s leading skin care companies has appointed Emotive as strategic and creative agency across its range of consumer brands including Cetaphil, Benzac, and Loceryl.

The first campaign for Cetaphil, ‘Hype-Free Skincare’, launches today.
Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn’t make it the most exciting product on the shelf, especially for younger audiences. But while some might think having moisturisers that moisturise, cleansers that cleanse and products that are safe and work for everyone makes Cetaphil boring, when it comes to skincare, boring is good. Against a background of increasingly excessive skincare routines and expensive products, Cetaphil s ....

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Cetaphil forms 'Influencer Protection Program' in first work from Emotive

April 29, 2021 11:17
A beauty influencer has entered the Influencer Protection Program after hiding from her followers that she’s not actually using the expensive skin care products and multi-step routines she has been recommending to them, but has actually been keeping it simple with Cetaphil.
The new campaign is the first from Emotive after Galderma Australia appointed it the strategic and creative agency for its portfolio of consumer brands including Cetaphil, Benzac, and Loceryl, following a competitive pitch.
The campaign recognises that whilst Cetaphil has been a staple in Australian bathrooms for decades, it is not the most skincare exciting brand in the market. However as skincare increases in price and complexity, Cetaphil offers consumers something simpler and more accessible. ....

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MLA unites Australia after a divided year in new summer lamb campaign via The Monkeys

After a year that’s seen Aussies more physically divided than ever, the highly anticipated summer ad from Australian Lamb comes at the perfect time, uniting the country over some lamb, and laughs, this summer, developed by The Monkeys, part of Accenture Interactive. ....

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