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DESIGNERbyBELLU - Lorenzo Ramaciotti, regard avisé

DESIGNERbyBELLU - Lorenzo Ramaciotti, regard avisé
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Chrysler's Doomed EV Project Had Just About The Worst Timing In The World


Chrysler s Doomed EV Project Had Just About The Worst Timing In The World
Photo: Chrysler
At the 2009 Detroit Auto Show Dodge was there with the fourth-generation Ram, Chrysler had a ceremony to recognize its best suppliers, and Chrysler also said it was working on something called “advanced wireless technology.” Oh, and also Chrysler had deeply serious plans to make a huge bet on electric cars.
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In house, it was called ENVI, and it was intended to be, well, the future of everything. That’s because in January 2008 gas prices were sky high and only getting higher, and just a year earlier Chevy had introduced the Volt concept. Electric, for a hot minute, back then, made all the sense in the world, or at least the idea that you could sell people on never having to pay $4 per gallon at the pump again. ....

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