WPP AUNZ continues consolidation with AKQA and Ikon merger
February 15, 2021 9:36
WPP AUNZ is continuing its consolidation of local brands with the combination of Ikon and AKQA media to create a new media company.
The new agency will be branded AKQA Media and will be under the leadership of current Ikon CEO Lesley Edwards as chief executive officer, alongside current AKQA Media managing director, Chris Hitchcock as national managing director. The new AKQA Media entity will continue to work alongside AKQA Australia.
WPP merged AKQA and Grey to form a new network model, AKQA Group in late 2020. In Australia, this resulted in White Grey, the WPP AUNZ offering from Grey Group, merging with AKQA.
February 15 2021, 10:42 pm | BY Lynchy | No Comments
WPP AUNZ is combining local brands Ikon and AKQA Media to create a new powerful next generation media company. Commencing in Q1 2021, the new agency will be branded AKQA Media under the leadership of current Ikon CEO Lesley Edwards as CEO, alongside current AKQA Media MD, Chris Hitchcock as National Managing Director.
Pairing Ikon’s rich Australian media investment experience with AKQA’s global technology capability offers ambitious marketers the ability to tap into an innovative digital and CX skill sets.
The new AKQA media entity will continue to work alongside AKQA Australia to operate at every customer touchpoint across the user journey, offering marketers even more ways to identify and connect with valuable customers.