Q&A: Chris Gotz and Paul Newman on OFyt remaining independent and true to core mission
Old Friends Young Talent s (OFyt) National Creative Director Chris Gotz and CEO Paul Newman discuss the company s recent decision to remain independent, how they are staying true to their core mission of finding and encouraging talent that has been denied the normal privileged entrance to advertising, as well as the impact of Covid-19 and the outlook of the advertising industry for 2021.
Chris Gotz
1. Tell us a bit about OFyt, how did it all begin?
Paul Newman: OFyt started when a few agency heavyweights set up their own independent agency around 10 years ago. The Young Talent we talk about in the agency’s name, are our interns: talented graduates from all walks of life. We try and find talent that has been denied the normal “privileged” entrance to advertising. They get to work with these industry heavyweights, really closely, so there is this amazing transfer of skills and knowledge