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Old Friends Young Talent (OFyt)'s Press office on Bizcommunity

A unique union of global experience and talent from the streets to create fresh, involving, indigenous South African marketing solutions. ....

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Branding in South Africa | Bizcommunity

City of Cape Town opens second electric vehicle charging stationThe City of Cape Town (CoCT) has opened its second public electric vehicle (EV) charging station. The station is situated in the parking area of the Somerset West Civic Centre. E-mobility offers the city and its residents an opportunity to create a healthier, more inclusive metro. As a proactive climate change response, it will help enable our Covid-19 recovery, said the CoCT in a statement.
Sanlam rebrands; unveils new promise to AfricaYesterday evening Sanlam unveiled its new purpose and brand positioning, what it calls its new promise to Africa.
5FM injects energy into new lineup5FM has announced their lineup changes for 2021, which includes a brand-new breakfast show. This year the station looks to inject new energy with plenty of fresh talent in keeping with its ethos to bring together South African youth through the power of radio. ....

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Q&A: Chris Gotz and Paul Newman on OFyt remaining independent and true to core mission - Old Friends Young Talent (OFyt)

Q&A: Chris Gotz and Paul Newman on OFyt remaining independent and true to core mission
Old Friends Young Talent s (OFyt) National Creative Director Chris Gotz and CEO Paul Newman discuss the company s recent decision to remain independent, how they are staying true to their core mission of finding and encouraging talent that has been denied the normal privileged entrance to advertising, as well as the impact of Covid-19 and the outlook of the advertising industry for 2021.
Chris Gotz
1. Tell us a bit about OFyt, how did it all begin?
Paul Newman: OFyt started when a few agency heavyweights set up their own independent agency around 10 years ago. The Young Talent we talk about in the agency’s name, are our interns: talented graduates from all walks of life. We try and find talent that has been denied the normal “privileged” entrance to advertising. They get to work with these industry heavyweights, really closely, so there is this amazing transfer of skills ....

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